Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It serves up content that addresses our pain points, helps us make better product decisions, and informs us about new industry trends. By aligning the content we publish with our customers’ interests, we can keep them coming back for more. That’s the goal of content marketing: to turn your customers into loyal fans who keep coming back for more of what you have to offer.
The first step in any successful content marketing strategy is understanding your audience. What are their pain points? What type of content will they find valuable? Once you understand your audience, you can create content that speaks to their specific needs.
Creating valuable content is only half the battle. You also need to make sure that your content is distributed to the right people. That’s where a strong distribution strategy comes in. Platforms like social media, email, and paid advertising can help you reach a wider audience and ensure that your content is seen by the people who are most likely to be interested in it.
A successful content marketing strategy combines great content with a strong distribution plan. By understanding your audience and creating content that addresses their specific needs, you can drive profitable customer action and build a loyal fan base.
1. Creating compelling and interesting content
If you want people to read and share your content, it needs to be compelling and interesting. Write on topics that are relevant to your target audience and offer something new or unique. Boring, generic content will not get shared or generate leads.
2. Posting frequency
How often you post new content is important for two reasons. First, if you post too infrequently, people will forget about you. Second, if you post too often, people will get annoyed and unsubscribe from your updates. Find a happy medium by posting 1-3 times per week.
When you publish your content also matters. If you want people to see your content, you need to post it when they are online. Find out when your target audience is most active on social media and schedule your content accordingly.
4. Promoting your content
Just because you publish great content doesn’t mean people will automatically see it. You need to actively promote your content through social media, email marketing, and other channels. Share each piece of content multiple times and in different formats to reach the largest audience possible.
5. Creating shareable content
Make it easy for people to share your content by adding social sharing buttons to each piece of content you publish. You can also encourage sharing by writing compelling calls-to-action that encourage readers to share your content with their networks.
6. Analyzing your results
Finally, don’t forget to analyze the results of your content marketing efforts. Track how much traffic each piece of content generates, which pieces are shared the most, and what kind of leads you generate from your content. This data will help you understand what’s working and adjust your strategy accordingly.
By following these tips, you can create a successful content marketing strategy that will help you attract more visitors, generate more leads, and close more sales.