Content marketing is a good way to supplement your business website with more visits and potential sales. Of course, content marketing itself isn’t easy and there are lots of mistakes that you can make along the way. If you think you’ve been doing your best in content marketing but aren’t still getting the results you need, there’s something wrong.
Perfecting content marketing also means avoiding some costly mistakes along the way. If you think there are better ways to improve your content marketing campaigns, then check if your making any of these mistakes first.
1. You’re Linking To Bad Websites
Linking to websites that aren’t considered “authoritative” sources damages the credibility of your content. Websites like these may or may include content farms and websites that have poor domain authority.
As much as possible, only link to websites that are credible. These may include government agencies, news and media outlets, and even educational institutions. This gives your content better credibility. Additionally, it can also make sure that your information is as accurate as possible.
While you’re in the process of purging bad links from your website, make sure to take out any deadlinks as well. These can affect the SEO ranking of the content.
2. Not Enough Headings, Pictures, Etc.
People are most likely going to back away from your page once they see that’s filled with chunks of text. It’s going to look boring and hard to read.
You should always add headings, pictures, and other forms of media to break up any think paragraphs on blog content. This improves the readability of the website. Additionally, it also makes your content or blog more enticing to the reader that looks at it in one glance.
Of course, there is a matter of page performance. If you’re putting too much media on the blog, then there’s a good chance that it will load for a while. Make sure to put small-sized files on the content to prevent poor page performance.
3. Outdated Information
Every once in a while, it’s important that you head back to your website’s old content and update anything that involves crucial data and information. This may or may not include statistical citations, studies, and other important details that require accuracy.
Updated old information adds a ton of extra value to your old content. That’s more views and engagement for your website without you having to spend the extra resources. Doing this also makes your old content more valuable to users and other websites looking for important information.
4. Irrelevant Content
No matter how well-written a blog is, it will be useless to your website if it’s not relevant in any way. Look at it this way, do you think a person looking for plumbing services would find value in your content that talks about home appliance maintenance?
If you continue to publish relevant content to your website, it will be easier to draw in more visits and sales for your business.
Content marketing isn’t as simple as it seems. However, once you get the hang of avoiding these heavy mistakes, it will be a lot easier to master on your end as a website owner.